Everlast Gyms, part of Frasers Group, further strengthens its position as one of the UK’s leading fitness destinations with a game-changing partnership set to redefine how the nation trains and performs.
- Everlast Gyms becomes the official national partner for HYROX Performance Centers, raising the standard of the group training experience across the UK.
- Everlast Gyms will launch 60 HYROX Performance Centers across the UK and Ireland by 2028, each designed to replicate race-day conditions and elevate functional fitness training for athletes of all levels.
- Part of an expanding collaboration between Frasers Group and HYROX, this partnership reflects a joint commitment to shaping the future of performance-led training and gym innovation in the UK and Ireland.
Everlast Gyms has been named the official national partner of HYROX Performance Centers in the UK, launching an exclusive three-year partnership with the global fitness race brand. Together, Everlast Gyms and HYROX will roll out 60 state-of-the-art Performance Centers across the UK and Ireland by 2028 – with the first openings in Liverpool, Manchester, and Dublin scheduled within the next six months – delivering elite training environments for the rapidly growing HYROX and functional fitness communities.
This roll out of Performance Centers marks a major moment for the HYROX community in the UK and will join the 1,500 training clubs across the country which are part of the affiliate model in offering athletes a high standard of HYROX training. The Performance Center is set up to ensure maximum quality, efficiency, and capacity to facilitate HYROX Group Training at Everlast Gyms nationwide – continuing to grow the HYROX training community and prepare athletes of all levels for race day.
[wpcode id=”229888″]Situated within Everlast Gyms, each HYROX Performance Center is crafted to replicate the full race-day experience, outfitted with Official Centr x HYROX Competition Equipment used by athletes worldwide at HYROX races. Each Everlast Gyms HYROX Performance Center will feature the official Wall Balls and Targets, Octo Kettlebells, Power Sleds and Rope, Sandbags, Edge Bumper Plates, and the newly launched Competition Perform Turf, creating a true-to-competition environment that brings the demands and flow of race day into everyday training – giving athletes the ultimate competitive edge.
Commenting on the partnership, Michael Murray, CEO of Frasers Group, said: “Bringing HYROX Performance Centers to the UK is a big milestone for Everlast Gyms and for the fitness community. Our ambition is to create aspirational training environments and be at the forefront of performance-led functional fitness and recovery, all at an accessible price. Becoming the official UK Home of HYROX does exactly that – connecting us with the HYROX community in an integrated way.”
Douglas Gremmen, Global Head of 365 at HYROX added: “One of our main goals with HYROX Performance Centers is to give athletes the opportunity to train in conditions which replicate race day, so they can prepare optimally and improve performance. We’re excited to be bringing this experience to UK athletes and our partnership with Everlast Gyms builds on the existing success of our HYROX Training Clubs, and one that is set to raise the standard even further of HYROX training across the UK.”
This announcement reinforces the shared commitment of Frasers Group and HYROX to advancing functional fitness and gym innovation in the UK and Ireland. Following Sports Direct being named as the official title sponsor for five HYROX races in 2025, Everlast Gyms’ launch of HYROX Performance Centers marks a significant milestone in making world-class fitness experiences more accessible nationwide.
To bring this commitment to life on a day-to-day level, Everlast Gyms will introduce dedicated HYROX classes and training programmes designed to help members of all levels prepare effectively and consistently, and Everlast Gyms members will receive early access to HYROX tickets. Additionally, Everlast Gyms will host HYROX simulation events at Everlast Gyms in Gateshead, Rotherham, and Thurrock from July 22–24, bringing an authentic race-day experience directly to gym members across the UK.
