The new HYROX x Built For Athletes bag collection has launched with fresh designs for the 25/26 season and BOXROX readers save 15%.
For many in the HYROX community, this partnership feels like part of the HYROX experience itself. From backpacks stacked in warm-up zones to duffels slung over shoulders in transition areas, BFA has become a familiar sight across race weekends.
You’ll even spot them in airport and train queues, where a quick nod between athletes carrying the same bag is often enough to recognise who’s travelling for HYROX.
And for BOXROX readers, the new collection comes with an exclusive 15% off using code BOXROX15.
The New Lineup
The 25/26 HYROX x Built For Athletes collection includes:
- 35L Backpack – £159.99
- All-New 20L Backpack – £99.99
- 40L Duffel Bag – £164.99 (replacing the 60L)
- Crossbody Sling Bag – £39.99
- Keychain – £9.99
ALL 15% OFF WITH CODE BOXROX15
The 20L Backpack is a completely new design – compact and versatile for training days or lighter travel. Elsewhere, the 40L Duffel has been slimmed down from the previous 60L model, offering a more practical balance between capacity and portability.
Why It Matters to Athletes
HYROX is on track to welcome more than 1.2 million participants in 25/26, and with that growth comes higher demand for reliable, athlete-focused gear. Built For Athletes has grown in step with the sport, creating products that many competitors now see as essential kit.
That said, the community is not always shy about sharing its views. Some athletes see BFA as a premium-priced option, while others swear by the durability, organisation, and comfort the bags deliver in competition and training. For many, it’s about finding the right size: a 20L or 35L for day-to-day needs, or a 40L duffel when travel and race prep demand more space.
More Than Just Merchandise
What sets this collection apart is not just the functionality — water-resistant fabrics, padded compartments, customisable patch panels — but the fact that it reflects the culture of HYROX itself. These bags have become part of the community’s visual identity, seen everywhere from warm-ups to podium photos.
As Danny Costello, CEO of Built For Athletes, puts it:
“Our collaboration with HYROX has strengthened over the years, and our bags are now a familiar sight at every event. We are committed to supporting athletes with products that meet their rigorous demands while offering style, comfort and long-lasting performance.”
Availability and Next Steps
The HYROX x Built For Athletes 25/26 Collection is available now at European HYROX events and through Built For Athletes and HYROX official online stores.
And for those weighing up whether to invest in new kit this season, stay tuned — the BOXROX team will be getting hands-on with the new collection very soon to put it through its paces and share a full review.
BOXROX will be getting hands-on with the new collection very soon for a full review- and we may even have a competition giveaway.
Until then, you can grab 15% off with code BOXROX15 when ordering online.
