Oura Health, the company behind one of the most respected wearable rings in sport and wellness, has surged to a new milestone: a $11 billion valuation, backed by a $900 million funding round.
The fresh capital comes at a pivotal moment – not only does it validate Oura’s position in the performance tech space, it also unlocks resources to evolve beyond recovery tracking into a hybrid of health platform and athletic tool.
Ceramic Rings & Flexibility
Just as that valuation hit headlines, Oura revealed another bold move: the Oura Ring 4 Ceramic. Made from zirconia ceramic, these new editions arrive in four colors, Midnight, Petal, Tide, and Cloud – with color infused in the material itself (so it won’t fade over time).
While the internal sensors mirror the existing Ring 4, the durable ceramic finish gives it a refined, jewelry-like appeal. The rings retail at $499 USD and come with a polishing pad for maintaining the finish.
To support diverse use, Oura now allows members to pair and switch between multiple Ring 4 styles under the same account, a useful feature for users who want flexibility for training vs. style.
Oura also introduced a portable charging case, which can store and charge up to five full ring charges. Both ring and case charge in about 90 minutes.
Pushing Recovery Tech to the Next Level
Oura’s transformation is no longer incremental – it’s accelerating. With the funds from the Series E round, the company plans to drive growth in AI health insights, global expansion, and integration of new health features.
The company’s recent numbers already underline momentum: Oura has sold over 5.5 million rings to date, with more than half of those sold in just the past year. Revenue in 2024 topped $500 million, and Oura is on track to hit or exceed $1 billion in 2025.
In short: the tools are set. Now it’s about adoption – by athletes, teams, and high-performance communities.
Why It Matters for Athletes
In competitive fitness, the difference often lies in recovery, not just training. The more nuanced your feedback, the smarter your decisions. Oura now offers deeper layers of insight, marrying function with form.
Its prestige isn’t only from numbers. NBA players were early adopters. As data-driven programs spread across CrossFit, endurance sports, and hybrid training, Oura’s refined hardware and rising brand trust give it an edge.
The Science of Recovery: 5 Gadgets That Help You Train Smarter
Switching between ceramic styles via a single account may seem like a small convenience — but combined with its tracking depth, it underscores how the ring is becoming a wearable you actually want to wear every day.
The Takeaway
- Oura has moved beyond being a wellness device – it now stands as a serious performance tool.
- The launch of ceramic finishes and flexibility in ring use highlight a blend of tech and lifestyle.
- With over 5.5 million rings sold and a valuation of $11 billion, Oura has positioned itself among the most powerful names in sports-tech.
How Useful Is Wearable Tech for CrossFit and Why?
We’ll be conducting a BOXROX Rated Review with the new Ceramic model very soon.
