In conjunction with the collection, Reebok is pledging to donate $10,000 to The Boston Alliance of LGBTQ+ Youth (BAGLY).
Launch Details
Reebok has launched the latest installment of Unity by Reebok, a pride collection designed to celebrate and honor the LGBTQ+ community. With a focus on joy, celebration, and unity for all, this season’s collection features expressive and colorful graphics inspired by the traditional tie-dyed garments seen within Pride parades across the globe, plus apparel featuring the collection’s mantra: ‘For Anybody and Everybody’.
Design and Partnership
Introduced and designed in partnership with Reebok’s LGBTQ+ Employee Resource Group, Colorful Soles, this season’s Unity by Reebok capsule is an expansion of the brand’s long-term commitment of supporting and uplifting LGBTQ+ members within the walls of Reebok, within the Boston community and globally.
Donation to BAGLY
In conjunction with the collection’s launch, Reebok is donating $10,000 to The Boston Alliance of LGBTQ+ Youth (BAGLY). Formed in 1980, BAGLY is a youth-led, adult-supported organization committed to social justice, and creating, sustaining, and advocating for programs, policies, and services for the LGBTQ+ youth community of Massachusetts.
Designer’s Perspective
“We look at this collection and the product in it as a representation of Reebok and the brand’s commitment to spreading inclusivity and unity for all,” says Haleigh Roy, Unity Collection Designer at Reebok. “Our goal was to authentically create a collection that celebrates the LGBTQ+ community and spreads joy.”
Product Offerings
Including offerings that span Reebok’s renowned lifestyle and performance footwear franchises, celebrate pride from the gym to the streets and beyond with the Classic Leather ($85), DMX Comfort + Walking Shoes ($90), and Nano X4 Training Shoes ($150). Plus, key apparel pieces featuring the collection’s mantra ‘For Anybody and Everybody’, including the Pride T-Shirt ($35), Pride Crop T-Shirt ($30), Pride Shorts ($50), Pride Hoodie ($70), and Pride Pants ($65).
Availability
The Unity by Reebok 2024 Price Collection is now available to purchase on Reebok.com. Product availability, pricing, and range offerings to vary per market.
Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing, and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news, visit News.Reebok.com. Discover Reebok on Instagram, Twitter, and YouTube.
The Boston Alliance of LGBTQ+ Youth
The Boston Alliance of LGBTQ+ Youth (BAGLY) is a youth-led, adult-supported social support organization committed to social justice, and creating, sustaining, and advocating for programs, policies, and services for the LGBTQ+ youth community. For more information, visit bagly.org or email info@bagly.org.
