British performance apparel brand Reprimo has been quietly building momentum in the UK over the past two years. Now, with its first US collection launching exclusively through JD Sports, the Manchester-founded label is making its clearest statement yet.
The move places Reprimo directly into one of the most competitive corners of the global sportswear market – performance compression and training gear – a space long dominated by brands like Under Armour. But rather than relying on lifestyle positioning or athlete marketing alone, Reprimo’s story is built around how its product is developed.
Built Where Training Breaks Gear
Reprimo’s kit is developed and pressure-tested in elite boxing and MMA fight camps, where athletes train hard, often multiple times a day, and equipment failure is immediately obvious.
Fabrics, seams, and fits are run through repeated high-volume sessions. If compression loosens, if materials soften too quickly, or if construction doesn’t hold up under load, the product doesn’t progress. That testing process shapes the final range and gives the gear a noticeably robust feel in use.
This approach translates naturally beyond combat sports. For HYROX, CrossFit, and hybrid athletes training several times a week, consistency matters. Compression needs to stay supportive, materials need to last, and kit needs to perform across long training blocks – not just look good on day one.
The US collection reflects that. Compression base layers are designed to maintain structure across repeated high-sweat sessions. Mid-layers and outerwear are built for warm-ups, recovery, and travel, without drifting into purely lifestyle territory. Fit is athletic but accessible, avoiding extreme cuts that limit who the gear actually works for.
Performance First, With Real-World Wear in Mind
While performance leads, design hasn’t been ignored. Reprimo’s colour choices and silhouettes are clearly informed by modern gym and streetwear culture, but without compromising function.
The result is kit that works in training and doesn’t feel out of place outside the gym. For athletes balancing frequent sessions with everyday life, that crossover matters. You can train, recover, and move through the day without needing to change what you’re wearing.
Reprimo’s credibility in this space is reinforced by its partnerships with professional fighters including Luke Riley, Shem Rock, and Nathan Fletcher, who wear the brand as part of their regular training setups. The demands of elite combat sports are unforgiving, and the brand’s development model reflects that reality.
Alongside its US expansion, Reprimo is also running a January sale with discounts of up to 70%, offering a lower-barrier entry point for athletes looking to test the range.
Why the US Launch Matters
JD Sports’ backing is a meaningful signal. The retailer has rolled Reprimo out across major US markets, with further expansion planned into 2026.
Early indications suggest strong performance in select locations, placing the brand directly alongside established global names. For a relatively young UK label, that level of exposure points to demand for performance-led alternatives in a crowded market.
Reprimo enters the US not as a fashion-first disruptor, but as a brand shaped by real training environments. With fight-camp development, UFC athlete partnerships, and major retail support behind it, the brand is positioning itself as a credible option for athletes who prioritise durability, function, and versatility in their kit.
Availability: The Reprimo US collection is available exclusively via JD Sports US and reprimo.com, with prices ranging from $35 to $135.
